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3 Mistakes to Avoid During Your Entrepreneurship Journey

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Embarking on the entrepreneurial journey is like finding your way through a maze – there are many unexpected challenges and twists along the path. In a recent episode of The Money Exchange Podcast, Brieanna Lightfoot Smith, an esteemed entrepreneur, offered invaluable insights into the common yet critical missteps that entrepreneurs make and how to avoid them. 

Let’s delve into the wealth of wisdom she shared to navigate these fiascos and pave the way for success in the business world.

Mistake 1: Shifting Focus from Core Offerings

Brieanna’s first nugget of wisdom resonates deeply: prioritize the core of your business before investing in its external appearance. Rather than splurging on fancy websites and flashy logos, she advocates for gaining absolute clarity on what your business offers and who it serves. Understanding your unique value proposition is the bedrock upon which all other aspects of the business should be built. Investing in a clear and compelling offering is the initial step toward sustainable growth.

In an age on social media, and everyone’s lifestyle put forward, we often become wrapped up on how things look, rather than how they are actually operating or performing. Be able to set the ground work for your business, building similar to that of a home structure. You can’t furnish the home until you have the baseboards down- or else it will collapse!

Mistake 2: Ignoring Return on Investment (ROI)

Entrepreneurs often find themselves enticed by various tools and resources that promise to enhance their business. However, Brieanna warns against spending without a clear understanding of the potential return on investment. Each expenditure should be carefully evaluated to ensure it aligns with the business’s objectives and contributes meaningfully to its growth. Calculating the potential ROI before spending ensures that resources are allocated judiciously, maximizing their impact on business development.

Taking time to evaluate all finances are important of a business, along with your personal life! See what is a want versus a need and where you may be able to outsource, collaborate or swap certain things out. Once you have numbers for ROI, see if it fits into your current budget, similar to what you would do for your own personal spending!

I tell people there’s no losses, only lessons…

– Brieanna Lightfoot Smith

Mistake 3: Falling into the Comparison Trap

In today’s hyper-connected world, the temptation to compare one’s entrepreneurial journey to others is pervasive. Brieanna advises honesty and self-assessment instead. Understanding where your business stands and acknowledging its unique trajectory is crucial. Comparison often leads to unnecessary pressure and detracts from the focus on personal growth and improvement. Embracing your journey, irrespective of others’ paths, is key to sustained progress and success.

Brieanna’s insights aren’t merely cautionary tales; they’re a blueprint for entrepreneurial success. Her journey, marked by both triumphs and challenges, serves as a guiding light for those embarking on their own entrepreneurial ventures. By learning from her experiences, aspiring entrepreneurs can avoid potential pitfalls and forge their paths more confidently.


Often times, entrepreneurship can become discourage because you are lacking the capital to keep it up! This results in signing off on loans, increasing your debt, and feeling like maybe the journey wasn’t meant for you. That is NOT the case. If you are an entrepreneur with a business structure (can be very basic!), you can apply for grants. Grants allow you to receive money and NOT pay it back. Businesses and organizations want to be able to help you grow, and if you can differentiate yourself from others on the application, you can be bringing in thousands of dollars for your business.

My entrepreneurship journey has been supported by over $30,000 in grant money, which has been amazing and allowed me to continue doing what I love. Every month I send out a curated list of grants along with tips and tricks on how to make that application pop. Check it out here, we are in this together!

Conclusion: Take Action and Embrace Learning

The journey of entrepreneurship is full of difficulties, yet each obstacle is a chance to learn and grow. Brieanna Lightfoot Smith’s advice isn’t just informative; it’s a catalyst for transformation. To dive deeper into her invaluable wisdom and glean further insights, I highly recommend listening to the full episode on The Money Exchange Podcast. Embrace the lessons shared, apply them judiciously, and use them as stepping stones toward your own entrepreneurial success story.

Remember, success isn’t merely about avoiding mistakes; it’s about learning from them and forging ahead armed with newfound knowledge. Take action today, learn from the best, and pave your way to entrepreneurial triumph.

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